Shoestring Marketing – Without Video, You Are Lost In Cyberspace

Email open rates are declining each year. According to a study conducted by digital marketing software company Silverpop in 2012 the average open rate was 20.1%. That’s down from 22.2% in 2009. People are facing a barrage of email and they are only opening those emails, where they can’t resist reading the content.

Most seo ‘s should give you some information on where your site stands currently. You links, keywords, where you rank on major search engines etc.. Or, do one yourself. My article “Google’s Helping hand” show you free tools that can help you evaluate where you are on search engines. Don’t go into any seo work blindly. Know where you stand before and after.

In the current climate, clients needs change and your marketing strategy needs to bend and flex to support this. Keep an eye on it and review monthly to ensure it is doing what it should.

Communication is the key. If you have difficulty getting calls and emails returned, or are not quite sure what your SEO company is doing for you, then there is a good chance you’re not with a great firm.

There’s more to seo than just having a corporate website. Digital marketing is all about connecting and engaging with your target market. Here we will discuss starting content marketing to make your brand relevant.

You need to get it right the first time. Search engine optimization, while ever-changing, is not trial and error. The information you find on the internet is not always accurate, and you may take one piece of bad advice and find yourself banned forever. Is this a risk you are willing to take? An SEO expert knows exactly what to do, and what NOT to do. There are a lot of techniques that webmasters used to use that would skyrocket them to the top of the search engines. Now, those same techniques are definite banning offenses in the world of SEO. Your consultant will know the difference. SEO is a puzzle of research, research, and more research. One wrong puzzle piece and the entire picture is in jeopardy.

An SEO copywriter is a valuable addition to your marketing function. But you need to make sure you choose wisely. When you know what questions to ask, the battle is half won.