There is a dangerous virus circulating among the coffee drinking community. The extent of this threat is unquantifiable but the grand masters of the coffee world fear its virulence and impact. Some believe that H1N1, HIV and SARS are kindergarten compared to this virus. It is known as the word “eXpresso”.
How can you conjure up a strategy to differentiate yourself or your company from your competition? In today’s world, those who differentiate WIN. How can you conjure up a strategy so that you and your client, customer, patient, guest, or member — WIN?
How can you make your product or service an experience? The jewelry store with the to-die-for best keurig coffee machine, the dentist who offers hand massages while in “the chair”?
One aspect, which is often overlooked when one gets dazzled by a snazzy model or a price range that makes it a steal, is the physical availability of the product. Coffee machines are available in various parts of the U.K. Cross-check on the after sales service, refilling options and you are nearly home!
Most of us intuitively know that this is what we should be consuming. Yet very few of us are as regular in doing so as we are in drinking coffee, for example. Most of us would never think of starting off our day without one, sometimes very large cup, to say nothing of yet another at mid-morning, and so forth throughout the day.
Introduced in the early 1970s, the drip coffee maker quickly replaced the percolator as the most common way to brew coffee at home. They are economical to use and quite simple to operate. Place some ground coffee in the paper filter, pour water into the reservoir and turn on the machine. As water is heated to the correct temperature, it drips onto the grains in the filter and runs through to the glass carafe below. Be careful not to leave the coffee sitting on the hot plate for too long, as it can start to cook. One way around this problem is to use a thermally insulated carafe.
Consider ways that you can get people interacting more naturally in your workplace, and provide incentives for staff to socialize outside of work time. You aren’t just doing your ‘tribe’ a service, you’re helping your organization function more effectively.