So after you have setup the WordPress blog on your site, you need to maximize its capabilities by having the desired additional features. As you know, the advantage of the WordPress blogging platform is that it is designed as a content management system with the ability to run widgets and plugins. And unless you’re doing this, you’ll not be leveraging the potential of the platform.
You aren’t going to get too far too fast without investing in creating custom profiles. Otherwise no one will take you seriously or believe that you are taking your business seriously. What should they look like, what should they link to, what will be your verbal branding, what keywords will you use? How much will you pay for the design?
Which social networks generate the most conversions? If you have goals and funnels set up in Google Analytics, you’ll be able to see conversion rates and monetary value of the traffic you’re receiving.
How did this happen? social media websites have a high Page Rank (PR) ranging from PR0 to PR10 – There is the only PR10. I’ve heard that 99% of all websites have a PR of 0… But the big get fit website are a PR9 or PR8. Those were very powerful votes for my website and all of the incoming links from those clickthrus significantly increased my website’s Page Rank. Because of my increased visibility on a national Reporter was able to find me in a search for Business Coaches and quoted me in an article she was writing about business turnarounds in a down economy.
I’m sure you’ve heard one of the rules of social media, where you keep your content to a minimum. But, how do you follow this rule, drive traffic and see the results? Simple–You should implement a social media landing page. ObjectiveMarketer will allow you to create customized content for each platform. It will also let you see the feedback or results from each tweet, share or link.
Remember that over 500 million people are using Facebook. So your target market is definitely using social media profiles media. Always remember to make genuine connections & build relationships with your target market. Remember the 90/10 rule. Provide value 90% of the time and only provide information on your products/services 10% of the time. It’s all about giving, caring, and sharing (it’s not about pushing products all the time).
If you think that social media is just a fad, think again… Its everywhere, there is literally a social media site for professional called Linked in, where professional meet to discuss jobs, the industries that they are in and post their resumes. There is a social network for internet paroozers… Called Stumbled upon, where you can go and check out what other people think is cool on the web, it a sort of bookmarking site, where you bookmark cool sites for others to check out and you check out cool sites others have out there. There is a social network for questions and answers… Yahoo answers is a place to go to ask and answer questions of all sorts from health and fitness to video games and romance questions.
So, make sure your message is consistent across all your company’s marketing activities, cross pollinate your links to all your accounts, and repurpose your material into something new and fresh. Your home business reputation and brand will look more professional and ultimately lead to more sales.